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ABOUT DOWN TO EARTH WELLNESS
We at Down To Earth Wellness are the patrons of nature. Our brands Green And Beige hosts a range of clean beauty skin and hair care, while y’aura prides in providing the best of traditional cold-processed soaps. The pillars that our brand is built on are nature loving, clean, honest, ethical, environment friendly ingredients, efficacious, zero fear mongering among consumers and zero greenwashing skin and hair care products.
In all honesty, we want our patrons to know which products are good for their body and how they can maintain it with no side effects.
Our aim is to be Clean on Skin and we believe in ideating, formulating and manufacturing products that do not deviate from the goodness of nature.
From sourcing of raw materials to finished products, we strive to ensure that our solutions that go into your skin or hair are top notch.
Co-founder & director
Liza is a dental surgeon with over 16 years’ experience and took to cosmetic formulation more as a mother than a technician. An advocate of natural concepts and remedies, she believes no power can heal as well as nature. Faced with her child’s skin issues, she saw the inefficacy of contemporary synthetic products and that is where Down To Earth Wellness was born. The journey was extremely tumultuous as capturing Nature in a bottle was full of obstacles that were ironically synthetic in nature. But 4 years of research and development and an undying belief in and commitment to nature have led to what we call Green And Beige, the colours of the planet. Liza invaluably contributes to the technical and medical side of Green And Beige.
Co-founder & head of operations
Jacob is a sales and marketing professional with over 20 years of experience in operations and distribution channels with Bausch and Lomb, Bharati, Reliance and the Hero group. It was the sight of mothers like Liza struggling with children’s skin care issues that prompted Jacob to moot the idea of natural skin care products. Which eventually went on to cover a larger age group. Jacob takes care of strategy and operations for Green And Beige. Jacob ensures that each ingredient is scoured and dissected to ensure it is from a sustainable and biodegradable source and that each product is critiqued and verified for its efficacy and customer satisfaction. While there are easier, more economical, synthetic alternatives, Jacob insists on 100% natural products. He eschews risk by insisting on the company’s own R&D and manufacturing even though there is no dearth of formulators with the know-how of natural formulations.
Co-founder & head of marketing
Abraham is an advertising professional with 20+ years in Indian and international markets. His past associations include Leo Burnett and the WPP group. Abraham handles the marketing and communication functions for Green And Beige. Abraham is a diehard believer in the restorative and healing powers of nature. Abraham was integral to the manufacture of the cold process soaps that Down To Earth Wellness started with, and continues to be an integral part of the soap unit. Being a natural, non synthetic product should ideally go beyond the product into the entire process and the packaging. And this is what Abraham ensures. Nothing leaves Down To Earth Wellness that is not entirely Green and Beige.