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Our story

ABOUT DOWN TO EARTH WELLNESS

We at Down To Earth Wellness are the patrons of nature. Our brands Green And Beige hosts a range of clean beauty skin and hair care, while y’aura prides in providing the best of traditional cold-processed soaps. The pillars that our brand is built on are nature loving, clean, honest, ethical, environment friendly ingredients, efficacious, zero fear mongering among consumers and zero greenwashing skin and hair care products.

What we do

We believe that nature provides what the body needs. Hence, the ingredients in our products are carefully selected from the nectars of Mother Earth. Our wish is to give back to nature just how it provides us with resources and care through sustainable production & packaging.
With rising pollution and toxins all around, your body needs vitalised skin and hair. We help you to bring back the body that is rejuvenated and full of life, so that you can feel good, so that you can feel yourself.
The 9th commandment states – thou shalt not lie; and our we stick to the word. Our raw materials are exclusively sourced by certified vendors that prevent using animal testing or synthetic chemicals, so that our products are safe & healthy for your body. We believe in what we do.

Honest

In all honesty, we want our patrons to know which products are good for their body and how they can maintain it with no side effects.

Clean

Our aim is to be Clean on Skin and we believe in ideating, formulating and manufacturing products that do not deviate from the goodness of nature.

Efficacious

From sourcing of raw materials to finished products, we strive to ensure that our solutions that go into your skin or hair are top notch.

Our team

Dr. Merin Liza Jacob

Co-founder & director

Liza is a dental surgeon with over 16 years’ experience and took to cosmetic formulation more as a mother than a technician. An advocate of natural concepts and remedies, she believes no power can heal as well as nature. Faced with her child’s skin issues, she saw the inefficacy of contemporary synthetic products and that is where Down To Earth Wellness was born. The journey was extremely tumultuous as capturing Nature in a bottle was full of obstacles that were ironically synthetic in nature. But 4 years of research and development and an undying belief in and commitment to nature have led to what we call Green And Beige, the colours of the planet. Liza invaluably contributes to the technical and medical side of Green And Beige.

Jacob John

Co-founder & head of operations

Jacob is a sales and marketing professional with over 20 years of experience in operations and distribution channels with Bausch and Lomb, Bharati, Reliance and the Hero group. It was the sight of mothers like Liza struggling with children’s skin care issues that prompted Jacob to moot the idea of natural skin care products. Which eventually went on to cover a larger age group. Jacob takes care of strategy and operations for Green And Beige. Jacob ensures that each ingredient is scoured and dissected to ensure it is from a sustainable and biodegradable source and that each product is critiqued and verified for its efficacy and customer satisfaction. While there are easier, more economical, synthetic alternatives, Jacob insists on 100% natural products. He eschews risk by insisting on the company’s own R&D and manufacturing even though there is no dearth of formulators with the know-how of natural formulations.

Abraham Marett

Co-founder & head of marketing

Abraham is an advertising professional with 20+ years in Indian and international markets. His past associations include Leo Burnett and the WPP group. Abraham handles the marketing and communication functions for Green And Beige. Abraham is a diehard believer in the restorative and healing powers of nature. Abraham was integral to the manufacture of the cold process soaps that Down To Earth Wellness started with, and continues to be an integral part of the soap unit. Being a natural, non synthetic product should ideally go beyond the product into the entire process and the packaging. And this is what Abraham ensures. Nothing leaves Down To Earth Wellness that is not entirely Green and Beige.

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